Over the course of six months, our team produced 27 original music videos through the innovative "One Shot" series—an ambitious production format designed to maximize creativity under pressure. Every project, from the first listen of the song through concept development, set design, lighting, choreography, and final production, was completed within a two-hour production window while maintaining a polished, cinematic look.
In addition to the One Shot series, Winning Productions developed and produced recurring short-form content designed to strengthen audience engagement and expand the Grouped ecosystem. This included the Fan in 60 Seconds series with Jon Kilmer, production support for the Artist Roundtable Podcast, and a variety of social-first content that helped amplify artists, foster community, and bring the Grouped brand to life across digital platforms.
Beyond brand development, Winning Productions became a key creative partner for The Artist Community, Grouped's artist development initiative.
Artist design
Our Design Process
Winning Productions USA partnered with Grouped as its full-service creative agency, helping shape the visual identity and content strategy of a technology platform built to empower independent musicians. As Grouped underwent a major rebrand, our team led the creative transformation, developing a comprehensive brand system that included a new logo, brand guidelines, typography, color palette, custom patterns, and creative direction for the platform's website creating a cohesive identity that reflected the company's mission of giving power back to artists in an evolving music industry.
