BALLAST
Winning Productions USA served as Ballast's full-service creative partner, helping bring the brand to life through strategic storytelling, premium visuals, and cohesive brand experiences. From commercial video production and photography to merchandise, packaging, event branding, and marketing assets, our team worked across every stage of the brand's creative ecosystem to elevate Ballast's presence both online and in person.
Our production work followed Ballast athletes through pivotal moments in their journeys, including documenting Seth Stovall's performance at the Mayhem Classic and capturing Rachel Skinner's road to USA Weightlifting Nationals. We also produced vibrant product photography and commercial content that highlighted Ballast's bold flavors, premium ingredients, and energetic lifestyle.
Photo, Video, Design
Short form showcase
Beyond content creation, Winning Productions designed event experiences for pop-ups and sponsored activations, producing branded tents, flags, tablecloths, and other promotional assets that created a consistent, recognizable presence in the fitness community. These activations included partnerships with CrossFit Hendersonville, WERUN Nash, Do More with Laur, Vessel Training, and other community-driven organizations.
beyond the activation
Design
Our in house graphic designer created a custom illustration for Ballast Crossfit athlete Seth Stoval. This design was specifically curated for Seth, tying the elements of the design back to his roots of southern California. Our team handled everything from design to product sourcing to printing.
To further strengthen the brand's identity, our team collaborated with Ballast and athlete Seth Stovall to develop custom merchandise, creating apparel that authentically connected the brand with its growing community while reinforcing Ballast's mission of delivering premium hydration to athletes of every level.